Feminism FeminismLIfe Life

Youth Week 2019: Friday Inspirational Young Woman Deanna Yang

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ENJOY NOT ENDURE. Sometimes I won’t share my moments of self-doubt, high stress or multiple existential crises (😂) I experience whilst running this lil cookie biz but my motto is to ENJOY NOT ENDURE. That means relishing in the journey of being the underdog, or getting more hungry when people don’t believe in you or to laugh when everything goes epically wrong. Owning a business often means doing stuff you don’t want to do….most days I’m here at work standing ankle deep in rubbish (literally 😅). It’s not glamorous but it’s gotta be done so you may as well have fun doing the crap jobs. I used to say “Things will get better once this happens…” but then I came to realise that life is just a series of challenges that will never end. The grass is not greener on the other side, the grass is greener where you water it. Ronan Keating really was right when he said life is a rollercoaster, just gotta ride it 😂😂So to end this random babble, I hope if you’re struggling in your own journey today that you’ll remember to #enjoynotendure…& you can come jump on rubbish with me if you want to relieve stress 😘 x love you kiddos, CHALLENGES COME AT US BRAH, LESSGO!

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Deanna Yang is the powerhouse behind one of the most beloved millennial brands in Auckland, Moustache Cookies. Her dream growing up was to own a milk and cookie bar, so at the ripe old age of 21 she did just that, taking the money she’d scraped together from her day job to start her dream in motion.

Since it started in 2012, the West Aucklander went on to grow the Moustache brand from one small shop to a touring bus, two stores and a booming online business which generates half of all their cookie sales. And she did all of this while sharing her story on her blog on the reality of being a young entrepreneur, sharing the real highs, lows and struggles of riding the boss babe wave and following your dreams. What we love is that she is totally honest about the reality of chasing your ambitions, the hard work, sweat and tenacity involved in vision building and the challenges you’ll face being young, female, Chinese-Kiwi entrepreneur.

But she’s not just known for her entrepreneurial magic, honest storytelling and dream chasing, and her clear unbounded enthusiasm for the humble cookie. We also love that Deanna challenges the norms first about what an entrepreneur looks like, but also around racism in NZ.

In 2017, she featured in an advert for VISA as a local business owner, coming into a slew of online criticism for ‘not being a Kiwi’ because of her Singaporean-Chinese descent. She hit back, calling out the casual racism that Asian New Zealanders have to endure in their own country. But also, she is open about these experiences and says she uses them as a starting point for having necessary discussions around what it means to be a Kiwi.

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